I just finished this book by Seth Godin. Its a pretty quick and easy read that challenges the traditional top down change patterns in business and organizations.

He calls people that are doing this “heretics” that challenge the establishment. Every one from Martin Luther nailing the 95 theses to the door in Wittenberg to Nathan Winograd who has saved the lives of millions of dogs and cats by challenging the status quo of the processes of how animals are put to sleep. Not that I am a big animal rights activist, but mentioning this example to show the huge variety of people who are challenging the establishment in good ways and making organizations better.

He argues that we live in a world that is easy to connect to others because of the internet and social media. Its incredibly easy to connect with like minded people in whatever your venture. The only thing I didn’t like about this book is that there are no chapters, its basically half page to page thoughts of his stories and thoughts of how to do this, so sometimes it seems a little scatter-brained.

In conclusion, find your Tribe. Create your Tribe. Motivate your Tribe and create change. People are waiting for someone to lead them, be the answer to the problem that you see. Don’t complain about it.

Overall I enjoyed this book and would recommend it.


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