Seth Godin has the number one business blog in the world and is the leading marketing guru on the third rock from the sun. This talk was based on his new book Tribes which he gave a copy of to every attendee of Catalyst. Here are some points.
- Everyone is part of a tribe (a group of people)
- A crowd is not a tribe, a tribe has something in common
- The greater connection in your tribe the greater your organization will be.
- If you want to grow don’t focus on marketing, focus on leadership.
- If you play it safe, you’ve already lost.
- 3 ways to build a tribe
- 1) Find people alone who are not part of a tribe.
- 2) Find people who are like them
- 3) Put together a group of people who would never be together.
- A heretic is someone whose faith is so deep they are willing to go against the grain to do what they believe in. Be a heretic.
- Here are his thoughts on how to lead a tribe.
- 1) Challenge the tribe
- 2) Create a culture for the tribe
- 3) Create curiosity in your culture.
- 4) Lead with charisma
- 5) Communicate WITH the tribe not AT the tribe.
- 6) Connect with the tribe.
- 7) Commit to the tribe.
- Here is what the tribe wants from you a leader
- 1) Connect with the tribe
- 2) Create meaning for the tribe
- 3) Make a difference as a leader
- 4) They want to be noticed
- 5) They want to know that the matter
- 6) They want to be missed
- If you are not inspiring you have no right to be a leader
- Are you doing something for the tribe or to the tribe?

